HIGHLIGHTS
Abovo Selected as finalist in 2008 AMY Awards
Abovo Group is pleased to announce that “The Challenge” by Avivia Health From Kaiser Permanente campaign entry submitted on behalf of Abovo has been named a 2008 Atlanta Marketer of the Year (AMY) Awards finalist in the Direct Response Marketing-3D category.
The direct mailer was sent out to 344 tradeshow attendees and generated a 17% response rate, 15% above the industry average of 2%. 133 recipients (38.6%) visited the campaign landing page and 112 (32.5%) recipients downloaded the available white paper. Overall, the campaign had incredible success, bringing in 59 unique responses/leads.
“We knew our challenge was to create a direct marketing campaign that targeted industry pain points and also established credibility, continued communication, and elicited a response from relevant tradeshow attendees. We are thrilled to see how well the campaign initiated responses. We wouldn’t ask for a better outcome.” Said Jacquie Scheider, Senior Vice President, Brand Strategy for Abovo Group.
The AMY Awards is the annual awards program presented by the Atlanta chapter of the American Marketing Association. Open to corporate and agency marketing professionals in Georgia, the American Marketing Association Atlanta chapter’s annual awards competition celebrates marketing campaigns that help build and grow businesses.
About the Atlanta Chapter of the American Marketing Association
As part of an international organization, which consists of 45,000 professional marketers in more than 100 countries, AMA Atlanta is the country’s fourth largest chapter with almost 1,000 members. The Atlanta chapter is designed to provide the city’s diverse marketing professionals with a network of contacts and resources, continuing education and professional advancement opportunities. Programming is divided into monthly signature luncheons, special interest group meetings, networking mixers and the annual AMY awards, during which the Atlanta Marketer of the Year will be announced. And a new mentorship program will be launched this fall – which will add to the value that is provided to members. Atlanta was named "Best in Class Chapter" for its size category and received Special Merit Awards for strong performance in the following areas: finance, member recruitment, collegiate activities. To learn more, visit www.ama-atlanta.com.
About Abovo Group, Inc.
Abovo Group, Inc. is a strategic marketing and brand-building firm that specializes in the launching and re-launching of brands, companies, and products. Abovo’s branding services include strategy development, innovation, and articulation, including messaging, brand visualization, planning and execution. For more information, visit www.abovogroup.com.
03/01/2008
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