HIGHLIGHTS
HIMSS 2008
ATLANTA, March 19, 2008 –Abovo Group, a strategic marketing and branding firm, supported two of its clients, Quammen Group and Carefx, at their most successful HIMSS conference to date.
The Healthcare Information Management Systems Society (HIMSS) Annual Conference, the largest healthcare IT tradeshow in the industry, was held in Orlando, FL February 24th through February 28th. Over 900 companies exhibited leading solutions and offered five days worth of educational sessions/symposiums on industry leading topics and emerging trends in healthcare systems.
Carefx, a HIMSS client of Abovo for the past three years, generated over 200 new business leads as well as sales cycle advancements due in great part to the campaign initiative. This was Carefx’s third consecutive HIMSS in which Abovo developed a full tradeshow experience, including pre-show direct mail, website revamp, print and on-line advertising, exhibit design, collateral library, and promotional items. This years’ campaign featured a variety of “Time” brainteaser puzzles to drive home a variety of time-related messages related to the Carefx value proposition.
“Abovo continues to deliver on wildly successful marketing initiatives that support our corporate personality of being edgy, unexpected, bold and results-driven. It’s invaluable to have a partner that is so closely aligned with our go-to-market strategy; for that reason, they have become an integral part of the Carefx family,” said Amy Ferretti, Vice President Marketing of Carefx.
Quammen Group, a client since 2001, worked with Abovo to prepare for HIMSS this year, crafting an in-booth experience that put the spotlight on Quammen’s high caliber consultants. Through the strategic design and messaging of booth graphics and advertising, Abovo ultimately helped Quammen tosecuremore than220 leads.
"Working with Abovo Group for HIMSS this year produced amazing results. The work they executed for us helped Quammen Group stand out among the clutter and drive traffic to the booth with a unique and sophisticated look. We look forward to continuing to work with them to follow-up on the leads captured at the show," said Becky Quammen, CEO and Founder of Quammen Group.
Quammen Group, a full-service healthcare IT and business consulting firm, offers strategic planning, assessment, negotiation and implementation services that improve operations and advance clinical and business objectives. Hospitals rely on Quammen’s experienced expertise for high-level analysis, vendor selection, and hands-on deployment and support of any healthcare system available today. For more information visit www.quammengroup.com.
Carefx provides Fusion, an open and scalable patient information aggregation platform that transforms diverse data in disparate applications to real-time, clinically relevant views of information. For clinicians, Fusion provides a comprehensive summarization of data that parallels their care processes. For IT, Fusion leverages legacy investments within an open architecture and improves user adoption and satisfaction. Carefx is the preferred partner to leading infrastructure and application vendors, including Eclipsys, Cerner, GE Healthcare, , McKesson, IBM, CA, Citrix, Courion, Imprivata, and Novell. For more information, visit www.carefx.com.
Abovo Group, Inc. is a strategic marketing and brand-building firm that specializes in the launching and re-launching of brands, companies, and products. Abovo’s branding services include strategy development, innovation, and articulation, including messaging, brand visualization, planning and execution. For more information visit www.abovogroup.com.
03/19/2008
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